# Craft — Style Reference
> botanical conservatory on warm parchment — cream pages holding vivid green specimens and one quiet forest room.
**Theme:** light
Source measurements are normalized; roles and recommendations are interpreted. Font summary lists are independent, not paired by position. HTML examples are reconstructions, not source components.
Craft operates as a botanical conservatory on warm parchment: a cream canvas (#f7f5f2) carries the whole body, punctuated by a single deep-forest hero (#1d3023) that swallows the viewport behind a flowing organic green shape. Type is the primary voice — a custom condensed serif at 180px whispers the brand promise in tight -0.03em tracking, then a lighter Arizona Flare handles everything else at human scale. Color is used as punctuation, not decoration: the cream surface dominates, a near-black plum-brown carries all text, and a vivid lime green (#26d862) appears only on action, inline links, and the occasional accent word inside headlines. Components stay flat and unshadowed — the hierarchy comes from type size, generous whitespace (56px section gaps), and 8px-radius cards that hold full-bleed flower photography. The rhythm is editorial: one dramatic dark hero, then a stream of quiet cream sections with centered serif statements, 4-column stat strips, and image grids that let the botanical subjects do the work.