# Tally Forms — Style Reference
> Notebook doodles on warm paper — a gray-paper canvas scattered with magenta-pink hand-drawn marks and centered editorial headlines.
**Theme:** light
Source measurements are normalized; roles and recommendations are interpreted. Font summary lists are independent, not paired by position. HTML examples are reconstructions, not source components.
Tally's visual system reads as 'notebook doodles on warm paper' — a quiet, editorial interface where a warm gray canvas (#e0e0df) carries white card surfaces and almost everything else steps out of the way so that one vivid magenta-pink (#f81ce5) can do the emotional work. That pink is reserved for illustration strokes, icon outlines, and the occasional decorative border on a feature card — it never fills a button. Conversion is handled by a single classic blue (#0070d7), keeping brand expression and action expression separate. Typography is Inter in a wide weight range, tracked tight at -0.031em, with a 64px display headline that feels closer to a magazine masthead than a SaaS hero. Hand-drawn squiggles, underlines, and star/confetti motifs float around the margins, turning the page edges into a sketchbook rather than leaving them as dead space. Cards are flat white on warm gray with a subtle warm-tinted shadow stack, rounded at 10px, and the overall rhythm is comfortable — generous gaps, centered hero, then 2-up feature columns.