# General Intelligence Company — Style Reference
> Literary journal beside a bonfire
**Theme:** light
Source measurements are normalized; roles and recommendations are interpreted. Font summary lists are independent, not paired by position. HTML examples are reconstructions, not source components.
General Intelligence Company uses an editorial, almost literary visual language: a warm off-white canvas interrupted by hand-painted atmospheric illustrations (moonlit skylines, wildflower meadows) that do the emotional work, while the actual UI lives on clean white between these scenes. Typography carries the brand — a custom display serif (ppmondwest) speaks in a low, measured voice at 48–54px with tight -0.04em tracking, while a custom sans (af) handles everything utilitarian at 13–18px. Color is nearly absent: a warm parchment white, a soft green-gray border, and one vivid blue (#41a1cf) used only as an outlined action border. Components whisper — 4px and 8px radii, hairline 1px borders, subtle backdrop-blur on the navigation, no decorative shadows.